Posts Tagged ‘melbourne logo designer’

Gino Orlandi (from YouTheDesigner.com) has published a basic guide to designing a logo.

The article covers topics pertaining to logo designs such as:

Logo Design Concepts

The importance of brainstorming, viewing the logo designs of a client’s competitors.

Hand-sketching Logo Concepts

Sketching designs on paper is a much more fluid process. Hand-sketching logo design concepts allows designers to quickly determine which designs work, and which do not.

End Requirements for Logo Printing

As a logo can be used in a wide variety of mediums, such as online, billboards, banners and stationery - it is important that the design of the logo is tweaked to fit its requirements.

Use Illustrator for Logo Design

Although Photoshop is the tool of choice for most designers, Adobe Illustrator allows designers to create logos in vector formats - allowing the logo to be scaled without pixelation.

The KISS principle

A logo design should be kept simple enough so that its message is clear even at small sizes. For example, Gina mentions that as a guide, he creates a favicon at 16×16 pixels to determine whether the logo design still looks correct.

Examine the Logo Design at different sizes

To determine whether the logo design appears correctly, print it and examine it at differing sizes. (This includes shrinking it down.)

For a complete (and more comprehensive) list of Gino’s design principles, you can find his article here.